Online Marketing (PPC)

Online Marketing, also known as Paid Per Click (PPC) is a term used for running ads online with companies like Google, Facebook, Instagram, and other sites that offer search, display, video or content ad placements. Running ads online has two great benefits compared to other types of placements. One is that it is a direct and targeted method of reaching your customers through audience targeting and keyword targeting. Meaning people who look like your customers and are looking for you or your service can find you. The second is that online advertising is trackable. You know how many people see your ad and where, you know how many visited your site, and how many clicked through to contact you. This means you know your return on investment clearly.

A great way to get new customers and leads is to advertise. But this can be very costly to a business. Online PPC ads are a more affordable option for ads since they are a fraction of the cost of traditional media.

Online ads on Google, Facebook and other sites can cost less than a dollar a site visit.

With the right tracking setup you can know not only how many people see your ad online and click it, but how many call you or fill out a form and from what ad they came from.

Without a proper strategy, a strong set-up, constant monitoring, and regular optimization it can be easy to overspend but still get low results. A professional can help. With over 7 years of experience building and managing online ads, I can build a campaign strategy that targets your customers, relates to them, and grows your leads/sales effectively without overspending. 

Using the right media and messages we can connect with people at every sales point keeping you top of mind and often right in front of them when a buying decision is made.

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