Social Media Marketing (SMM)

SMM or Social Media Marketing is a term used for social media posts and paid ads on sites like Facebook, Instagram, Pinterest, WeChat, etc. Social Marketing is used in two major ways, to connect you with your customers/ potential customers directly and two as a vehicle of word of mouth and research by your customers/ potential customers. Because of this customer behavior, it is important to stay consistent, engaging and present on your social media platforms organically.

Social media is a constant open line of communication with your customers. Allow you to inform them on company news and events, while building relationships and managing public relations.

Building a brand page and following creates a platform for two way communication which in turn can build trust and loyalty.

Both organic posts and ads can be targeted to reach people based on area and or interests. Allowing stronger communication and marketing.

But building trust and loyalty is done with consistent posting and building engagement. This means lots of time and strategy. With a custom SMM strategy, weekly posts, completive analyses, audience profiling and content creation you can build your customer loyalty and community.

A custom SMM strategy and management can help improve a page’s engagement, grow your audience and help strengthen your online brand representation. Which often leads to more sales/leads and stronger company to customer relationships.

For over 7 years I have been working with companies in multiple industries throughout the Ottawa area and Canada to help them improve their online communities though organic and paid SMM.

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